Alain Mikli

Alain Mikli is a French eyewear brand famous for his eccentric style. Luxottica has bought the company and wants to redesign the actual showcase website into an e-commerce. We have used the brand slogan “To see. To be seen” as the core of the project.

We have evoked the Mikli’s style with big typography, overlay, saturated color and off-grid composition, remaining within the limits of e-commerce usability.

In addition to the product and collection page (characterized with black background), we have designed a custom packaging to encourage social sharing.

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