AS Tribute
AYRTON SENNA Tribute 1994 / 2014 is a project in collaboration with Amedeo Abello. To celebrate the 20th anniversary of the death of the famous driver Ayrton Senna, Formula Passion and Ayrton Senna Institute organized an international event in Imola (Italy). Our idea was to create for each letter of the name “Ayrton Senna” a letter logo. Each letter logo represents as an initial the beginning of a story to hand down from one generation to another. Inside these letter logos are the green and yellow Ayrton helmet, universally recognized as the emblem of his epic challenges.